Content as top of funnel

Every post is a lead-generation tool

Not in a manipulative sense — in a structural one.

Content creates awareness. Awareness creates curiosity. Curiosity drives profile visits. Profile visits convert when there's something to convert to.

The reframe

Instead of asking "will this go viral?" the better question is:

"Does this make someone want to know more about what I do and offer?"

Viral is a bonus. Trust-building is the job.