The three-step journey

Step 1 — Awareness (the content)

The video, thread, or post that introduces someone to your world. Native to the platform — punchy, specific, hits a nerve, requires no prior context. Its job is to earn the profile visit.

Step 2 — Trust (the profile)

After the video, they check your profile. This is your real landing page.

Your bio, pinned content, and link either convert or lose them — and most creators optimize for content output while completely neglecting their profile.

Your profile should answer three things instantly:

• Who are you?
• What do you do?
• What's the next step?

Step 3 — Transaction (the product)

This is where the money lives. The checkout should be frictionless — one click, clear value prop, low resistance.