The Link-in-Bio Hierarchy

Your bio link is your storefront door

Where it points matters more than most creators realize.

Level 1 — Simple aggregator

Beacons, Linktree, Stan.

Best when you have multiple things to point to and no single primary offer. Good starting point. Gets people somewhere without friction. The limitation: every additional option reduces conversion.

Level 2 — Dedicated product landing page

A single page for a single offer. Higher conversion than aggregators because there's no decision fatigue. One page, one CTA, one outcome. Use this when you're launching or pushing a specific product.

Level 3 — Full branded storefront

Gumroad, Whop, Shopify.

Best when you have a catalog and an audience that already trusts you enough to browse. This is where you build a brand store, not just a product page.

The progression

Start with Beacons pointing to your first Gumroad product. As your catalog grows, build the storefront.