Write from your story

Don't skip this step

The reason your product is worth buying is because it carries your story, your experience, your mistakes, and your specific perspective. Claude cannot write this. AI writing your guide from scratch produces something generic — technically correct, completely forgettable, and impossible to defend when a customer asks a follow-up question.

How to write section by section

For each section in your outline, ask yourself:

• What do I actually know about this from doing it?
• What mistake did I make here that someone else shouldn't have to?
• What's the thing most people get wrong?
• What's my specific take that's different from what Google would say?

Then write it. Don't edit while writing. Don't worry about polish.

Length guidance by product type

• Checklist300–800 words plus the list
• Guide (intro level)1,000–2,500 words
• Strategy guide2,500–5,000 words
• Playbook / course5,000–15,000 words split into modules
• Referenceas long as it needs to be; accuracy over length

What to include

• Real examples — client names, your own projects, specific tools
• Specific numbers where you have them
• Your opinion — not "some people say" but "here's what I believe and why"
• Warnings — what goes wrong if they skip a step
• The thing you wish someone had told you