On-page & technical SEO checklists

On-page SEO (per page)

• Unique title tag (under 60 characters)
• Meta description (under 160 characters)
• One H1 heading only
• Images have alt text
• Clean, descriptive URL slug (`/services` not `/page?id=42`)
• Page loads in under 3 seconds
• Page is mobile-friendly

Technical SEO basics

• SSL certificate installed (`https://` not `http://`)
• `sitemap.xml` submitted to Google Search Console
• `robots.txt` is not blocking Google
• Site is connected to Google Search Console
• Site is connected to Google Analytics (GA4)
• No broken links

WordPress SEO tools

Yoast SEO or Rank Math — handles meta tags, sitemap generation, and gives per-page guidance.