The full pre-launch checklist

Content

• All placeholder text removed
• All images are final (no stock photos client didn't approve)
• All links work and go to the right place
• Contact info is accurate

Functionality

• All forms tested and sending to correct email
• All buttons have correct links
• Navigation works on desktop and mobile
• eCommerce checkout tested end-to-end (if applicable)

SEO & technical

• Page titles and meta descriptions set on every page
• Google Analytics installed
• Google Search Console connected
• Sitemap submitted
• SSL active (`https://`)
• Site speed tested

Legal

• Privacy Policy page exists and is linked in the footer
• Cookie consent banner (if needed — required in EU)

Final

• Favicon set
• 404 error page customized
• Domain connected and propagated
• Old site redirects set up (if replacing an existing site)