Images, mobile, and speed

Images & media

• Compress every image before upload (Squoosh or TinyPNG)
• Use WebP format when possible for faster load times
• Every image needs alt text (accessibility + SEO)
• Never use images the client doesn't own — use Unsplash, Pexels, or their own photos

Mobile responsiveness

Over 60% of web traffic is mobile. Every site must look good on mobile — not optional.

• Preview on mobile during build, not just at the end
• Check navigation collapses properly on small screens
• Buttons must be large enough to tap without zooming
• Test all forms on a real phone before delivering

Speed & performance

A slow site loses visitors. The basics:

• Compress all images (biggest single impact)
• Use a caching plugin (WordPress: WP Super Cache or W3 Total Cache)
• Use a CDN — Cloudflare is free and works well
• Avoid loading too many plugins or third-party scripts
• Test with Google PageSpeed Insights before delivery