Standard page structures

Home page

• Hero — strong, specific headline + one CTA
• Trust bar — logos, stats, or "as seen in"
• Services / offerings overview
• About snippet + link to About page
• Social proof — testimonials or case studies
• Final CTA — contact, book, or buy

About page

• Who you are / brand story
• Mission or values
• Team section (if applicable)
• CTA — contact or services

Services / Products page

• Overview headline
• Individual service cards with descriptions
• Pricing (optional — depends on client preference)
• FAQ
• CTA

Contact page must-haves

• Contact form (name, email, message — minimum)
• Phone number and/or email address
• Location / service area
• Business hours (if applicable)
• Google Maps embed (for brick-and-mortar)